Paulina Reina-Arcia is the Tobacco Control Coordinator. The purpose of the organization is to educate and offer resources to the Latino community to prevent the initiation of smoking, help those in need of quitting, advocate for those who are exposed to secondhand smoke, and identify disparities to ensure equal opportunity of enjoying smoke-free air.

As an immigrant, she understands the misfortune of the Latino Community, and one of her goals is to alleviate the components of Latinos' life in which society falls shorthanded. Especially in the younger community.

She is from Guatemala and came to the United States in August of 2016. She worked previously with the Latino Community as a Dental-Medical Bilingual Assistant and still is a Spanish Interpreter. Her passion is anything related to coffee, nature, plastic, and liberal arts, but mostly self-growth.